AAPT network upgrade provides industry-leading ethernet products for Australian businesses
AAPT, Australia’s third largest telecommunications provider, has completed a $30M upgrade of its core IP network and MPLS edge, offering Australian businesses a real choice of world-class telecommunications products and services.
The resulting tier one national IP network was delivered via a phased upgrade over 24 months and will provide a new generation of carrier-grade Ethernet products for wholesale and business customers.
AAPT will release a suite of new Ethernet products into the wholesale and retail business markets through its extensive in-building fibre network and via 90-plus exchanges, with the capability to service more than 150,000 businesses nationally.
In a first for Australian businesses, AAPT’s Ethernet product suite will offer Ethernet with speeds up to 10Gigabits per second and end-to-end performance guarantees.
The network completion and product launch is coupled with an aggressive $1m business marketing campaign, launching in May, to acquire new medium to large corporate customers.
Nobody likes the challenge of going after new wholesale and business customers more than AAPT’s Chief Executive Paul Broad.
“AAPT’s IP network is now second-to-none in terms of capability,” he says.
“We have extensive coverage in metropolitan areas, and have now extended it to include outer-metro and previously identified ‘black spots’.
“We are also Australia’s leading provider of mid-band Ethernet, having partnered with industry-leader, Hatteras Networks, for the past three years. Our Ethernet platform has been tried and tested by some of the biggest players in the world, including British Telecom and AT&T.”
Mr Broad also reaffirmed AAPT’s focus on providing Australian businesses with first-grade solutions at competitive prices.
“We’re poised to roll out a new suite of unique Ethernet products, providing customers with scalable data solutions at very competitive prices – in some cases, up to 50 per cent less than other providers,” he continues.
In the past, businesses have been forced to opt for low-cost, yet insufficient speeds with ADLS2+ technology or excessive speeds at a significant cost with fibre. Mid-band Ethernet is more reliable than standard DSL or SHDSL services and reduces the need for alternate delivery mechanisms.
“AAPT is a tier-one carrier, offering Australian businesses real choice,” says Mr Broad.
“Our new Ethernet suite represents our focus on developing innovative products across a reliable, robust and secure national network – coupled with the simple, straight forward service customers expect.”
AAPT’s new Ethernet suite will be available to Wholesale customers mid-May and for businesses mid-July.
AAPT’s technology partners for the upgrade were Cisco and Alcatel.